Improve your Google ranking

Improve your Google ranking – the waiting game

To the uninitiated the process of getting online and driving people to your website seems a simple one. Build an aesthetically pleasing site with good functionality and great content and people will want to visit it. Won’t they?

Well, if only things were that simple. Getting your site ranked on Google is a key step to getting web traffic but this can often seem like a dark art, full of mystery and subterfuge! Actually it’s a lot simpler than you might imagine although you do need to be prepared to adapt and refine your strategy and it takes patience.Rome wasn’t built in a day and your site won’t rank over night. Search Engine Optimisation (SEO) will get you so far but there are other factors at play including the age of your domain and the level of competition in your target market.

Step 1 is to identify what it is you want to achieve from your website and use this as a basis for mapping out your content. As part of this process you should undertake some keyword research to identify the optimum keyword phrases that you want your site to rank for and use this to help shape your content strategy. Getting your onsite search engine optimisation is only part of the story but it’s a very important part and one which you will need to fine tune as you gather more data about who is visiting your site, how long they stay, what pages they view and so on. Armed with this information you can build a site that has the best possible chance of ranking for your chosen phrases with optimised title tags, headers and meta descriptions.

Keyword research and on site optimisation is an article in it’s own right but the overriding principle is that pages rank – not sites and therefore your content should be organised to make this as effective as possible.

Step 2 is all about creating great engaging content and building backlinks. This is the holy grail of SEO because if a credible site links to an article or a blog post on your site Google sees this as a kind of endorsement and this is one of the factors that affect your page ranking. What makes a credible site? Well it is likely to be one that is well established with a good following that contains content relevant to yours. In other words it’s no use getting a link from an engineering site if you plan to bake and sell cakes!

It is always quality over quantity when it comes to back links and in fact if you get too many too soon you may end up being penalised by Google. Organic growth over time is the way to go and that brings us back to the title of this post. You are most definitely playing the waiting game but that doesn’t mean set the site up and sit back. In fact while you wait you should be constantly monitoring and fine tuning. So make sure that your site is set up properly for Google analytics and use this information to help you shape and refine your strategy.