Do you have social proof or testimonials on your website?
Social proof is a marketing tactic for easing the minds of worried or hesitant customers. As the world becomes more connected your customers have access to a wealth of information about you and your business before they get anywhere near you.
Do you have social proof or testimonials on your website? Do you need to have it? Absolutely you do! Latest consumer research indicates that nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
Positive social proof is a powerful tool that can help increase conversions and to be effective it should be placed on your priority sales and landing pages and especially where customers are close to making a decision.
On a practical level try to use pictures which accurately represent your target audience. It’s much less effective if your five star reviews come from people who other customers cannot relate to. However don’t underestimate the power of an influential review from somebody who your customers may perceive as having real credibility.
In the early days it can be challenging to generate sufficient credible social proof for your product and service and it may be appropriate, depending on your business, to keep things simple to start with. Capture some testimonials from key clients that will appeal to your target market and use these. Only when your site is receiving sufficient traffic might you consider that may be the time to add various social media share buttons and take the next step